Before the internet and the proliferation of digital photography and design, there was the Costacos poster. Hanging on the walls of millions, these iconic images represented a new genre of sports art in the 1980s and ‘90s. Capturing the personality of each player, the posters have stood the test of time as defining images of the athletes they feature. As Charles Barkley put it, “The poster made you cool, you didn’t make the poster cool.” In the Neon Edition, each Costacos Classic has been digitally re-mastered with neon lights as an homage to the marquee nature of each player’s career. In addition, the collection frames each poster in a unique environment as a nod to the original Costacos poster shoots when props, fog, extras, and creativity were used to define a fantasy setting. John Costacos recalls the making of the original Dan Marino poster: “In the ‘80s, the stylish TV show Miami Vice had helped make Miami the coolest place in America. It was all about the beach, palm trees, cool cars - they were the obvious choices for the background. And there’s nothing more ‘80s than the Zubaz pants. The name came when we saw a defensive back interviewed after a game who said of Marino, “The guy is just downright dangerous.”
A portion of proceeds will be donated to the Pro Football Hall of Fame Enshrinees Assistance Foundation, an organization that assists HOF members and their families. Not authorized or sponsored by the NFL.